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Online MBA in Marketing

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Add Advanced Skills to Your Online MBA in Marketing

The MBA Area of Focus in Marketing dives into innovative strategies and gives you two track options. Choose from a track featuring either marketing or media production courses depending on your career goals.

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  • Duration 13-25 months
  • Cost per Credit $660
  • Credit Hours 36

Program Benefits

  • Two tracks for a tailored degree
  • No GMAT required for admission with a minimum cumulative GPA of 3.0 or higher
  • Affordable tuition
  • Flexible online format in 7 – 8 week terms

Pursue Marketing and Management Careers

Apply your expertise to your business career by choosing an MBA Area of Focus in Marketing. This unique program helps you target your ideal job by giving you the right combination of marketing and media production skills.

Designed for working individuals, the online MBA in Marketing can be completed on your schedule through Calvin’s digital learning environment. Discuss course materials with educators when it’s convenient and complete your degree at a pace that fits your schedule.

Curriculum: From Marketing Strategy to Media Production

  • 100% online
  • 13-25 months
  • 30-36 credit hours

This Area of Focus examines topics crucial to marketing campaigns, such as researching, planning, pricing, execution, and more. How you’ll build onto this foundation is up to you. Choose Track 1 to continue gaining marketing-relevant expertise. Track 2 incorporates communication courses that are tailored to media and digital marketing.

Course Spotlight: MKTG 601 Marketing Strategy

Prepare to craft and execute marketing strategies that contribute to organizational success. Explore competitive market analysis, segmentation, branding, distribution channels, pricing, and more.

View Courses

Course Spotlight: COMM 500 Basics of Media Production

Acquire basic audiovisual media design skills. Work hands-on with essential technology and software and become a more fluent and engaging multimedia content producer.

Career Outlook: Bring Marketing Innovation to Your Business

Calvin’s online marketing MBA gives you hands-on practice for taking on new challenges in a growing field. The U.S. Bureau of Labor Statistics predicts that jobs for advertising, promotions, and marketing managers in the U.S. will provide an average of 34,000 yearly openings from 2022 to 2032.1 Some of the most valuable skills for these professionals are pricing strategies, customer outreach, and digital marketing.

Career opportunities for MBA in Marketing Graduates

  • Brand manager
  • Digital marketing manager
  • Product marketing manager
  • Promotions manager
  • Social media strategist

ADVERTISING AND PROMOTIONS MANAGER

$127,830/year

Advertising and promotions managers generate interest for products and services. They communicate with teams in advertising, finance, outreach, production, and more.1

MARKETING MANAGER

$140,040/year

Marketing managers help their team look for growth opportunities by researching demand for their business’s products and services, including competitors. They must effectively communicate their findings and design successful campaigns.1

Career Outlook

More Areas of Focus

The online MBA program offers five optional Areas of Focus that provide a competitive edge for your chosen business career path.

Master of Business Administration: Nonprofit Management

The MBA Area of Focus in Nonprofit Management explores the essentials of leadership and how utilizing such skills in the nonprofit sector can benefit communities across the world.

Master of Business Administration: Business Analytics

The MBA Area of Focus in – Business Analytics will prepare you for success in competitive marketplaces with knowledge of data wrangling, predictive analysis, and data visualizations tools.

Some prior experience with programming, statistics, and linear algebra is required.

Master of Business Administration: Finance

The MBA Area of Focus in Finance clarifies advanced corporate finance. Explore additional topics through two elective courses.

Master of Business Administration: Applied Communication

The MBA Area of Focus in Applied Communication offers leading-edge advertising and PR skills.

Frequently Asked Questions

If you have a question we don’t cover here, request more information or call 1-855-474-8346.

Fulltime online MBA students can complete the MBA in as little as thirteen months.

Yes. The online MBA offers both part- and full-time options.

The first step is to complete and submit the online application. Applying to Calvin’s MBA is free.

You can start the online MBA program at six different start dates throughout the year, flexible to meet your needs.

You can select a general MBA that consists of 12 required courses and 3 additional master’s courses of your choice (in consultation with your advisor) to complete the program. The five available areas of focus – Applied Communication, Business Analytics, Finance, Marketing, and Nonprofit Management – are optional ways to complete the full 30-36 hours for your MBA. Learn more about the curriculum for the online MBA by visiting the program’s curriculum page.

Once you complete the online MBA program, you’ll be qualified for a variety of in-demand leadership careers, including roles such as top executive, fundraising manager, administrative services manager, marketing manager, and more. Visit this program’s career outcomes page to learn more about the professional opportunities that await you.

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