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Career Outlook for the M.A. in Media and Strategic Communication

Be the Ethical, Impactful Leader the Communications World is Looking For

In Calvin’s online master of media and strategic communication program, you gain unparalleled knowledge and skill sets in the two key areas of communication — strategy and creative production — and all coursework is taught with a values-driven focus. Our program centers on current industry need and is exceptionally hands-on. Throughout coursework and six semesters of internships, you’ll build an exemplary, professional portfolio of work that demonstrates you’re someone who can lead and exceed client goals with service and integrity.

You’ll graduate ready for a variety of roles in advertising, marketing, public relations, film, advertising, and fundraising.

ADVERTISING AND PROMOTIONS MANAGERS

$133,460/year1

Though they often work together, advertising and promotion managers have different roles. Advertising managers often serve as liaisons between clients and agencies, they could also oversee in-house accounts and creative and media service departments. Promotion managers increase sales by combining advertising with purchasing incentives using in-store displays, direct mail pieces, internet ads, endorsements, and special events to give away discounts, samples, gifts, rebates, and more.

MARKETING MANAGERS

$142,170/year1

Marketing managers identify possible markets for products and services while they create pricing strategies and work across sales, public relations, and product development teams. They could assist in the creation of a product or service while creating a marketing plan that includes many aspects of communication: social media, traditional advertising, promotions, and more.

Other Titles to Consider

  • Content Marketing Manager
  • Social Media Manager
  • Integrated Marketing Manager
  • Film Editor

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Program Outcomes: Make an Impact With Integrity, Data, and High-Quality Creative

At graduation, you’ll be able to captivate audiences with powerful messaging and branding because you can:

Career Support

We equip students to succeed on their life-long vocational path by determining their strengths, developing their skills, and discovering God’s call for their lives.

Resume and Cover Letter Development

We help you navigate the process of developing a resume and cover letter in our Career Center.

Alumni Network

Our services extend to you until you retire. We are eager to connect you with Calvin students and graduates seeking networking contacts.

Job Postings

Jobs and internships are posted on Handshake for all students to use in their job search.

One-on-One Support

We focus on guiding each student based on their individual goals and strengths.