Be the Ethical, Impactful Leader the Communications World is Looking For
In Calvin’s online master of media and strategic communication program, you gain unparalleled knowledge and skill sets in the two key areas of communication — strategy and creative production — and all coursework is taught with a values-driven focus. Our program centers on current industry need and is exceptionally hands-on. Throughout coursework and six semesters of internships, you’ll build an exemplary, professional portfolio of work that demonstrates you’re someone who can lead and exceed client goals with service and integrity.
You’ll graduate ready for a variety of roles in advertising, marketing, public relations, film, advertising, and fundraising.
ADVERTISING AND PROMOTIONS MANAGERS
Though they often work together, advertising and promotion managers have different roles. Advertising managers often serve as liaisons between clients and agencies, they could also oversee in-house accounts and creative and media service departments. Promotion managers increase sales by combining advertising with purchasing incentives using in-store displays, direct mail pieces, internet ads, endorsements, and special events to give away discounts, samples, gifts, rebates, and more.
Marketing managers identify possible markets for products and services while they create pricing strategies and work across sales, public relations, and product development teams. They could assist in the creation of a product or service while creating a marketing plan that includes many aspects of communication: social media, traditional advertising, promotions, and more.
Other Titles to Consider
- Content Marketing Manager
- Social Media Manager
- Integrated Marketing Manager
- Film Editor
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Program Outcomes: Make an Impact With Integrity, Data, and High-Quality Creative
At graduation, you’ll be able to captivate audiences with powerful messaging and branding because you can:
- Use analytics to shape client strategies.
- Convert audience analytics into intentional video messaging.
- Develop comprehensive videos using scriptwriting, shooting, editing, and packaging.
- Craft nuanced stories that complement each media platform.
- Facilitate collaboration within a team.
- Capture a client’s business goals through engaging messaging.
- Advocate for ethical practices.
- Captivate audiences with compelling audio, video, and design.
We equip students to succeed on their life-long vocational path by determining their strengths, developing their skills, and discovering God’s call for their lives.